Marketing and branding is among one of the absolute most important things for Minor League Baseball teams. They can’t control the players that show up, the manager, and by default, the wins-and-losses. What they can control is the product off of the field, the branding, the marketing, and community service. A good logo can do wonders for a team. While it may not bring in people off of the streets and through the gates, selling merchandise helps. And having a cool logo that you can put on hats, shirts, socks – whatever – it helps. And people will buy it without much interest in actually following along with the team. The Fresno Taco’s alternate logo says hello.

The Billings Mustangs, one of the Cincinnati Reds rookie-level affiliates, did a little bit of re-branding this winter. Tyler Maun of highlighted several of the new logos throughout Minor League Baseball for the upcoming season, with the Mustangs being one of them. The Mustangs aren’t doing an entirely rebranding, though. They will keep two of their previous logos, and introduce one new one, along with one other that appears it will be used on the 4th of July.

It looks like Homer (the Mustang’s Mascot) got a new mane style for the new logo. It’s a little more clean in the new logo than the full-bodied logo in the lower left where things are a tad more free flowing.

It’s a bit strange that this wasn’t released by the Billings Mustangs, but instead is coming out via There’s probably a reason for it, but what that is, I’m just not sure yet. I’m a big fan of the new look, though.

11 Responses

  1. AirborneJayJay

    I, too, like the new logo. A fresh new look.
    I believe the one on the right of the holdovers could be retired. The one on the left, the mustang and baseball is OK.

  2. Oldtimer

    I hope Billings does well in 2019. The poor season by AZL Reds in 2018 doesn’t lend much hope (presuming AZL players move up).

    • Doug Gray

      They’ll get some of the Greeneville guys, and some of the 2019 draft guys, too. Their record won’t be much of a reflection on the 2018 AZL Reds or Greeneville Reds record.

      • Oldtimer

        They’ll need both because AZL Reds didn’t have much. Billings had a good team in 2018.

  3. AirborneJayJay

    Some former Reds minor leaguers have been signed to minor league contracts with ST invites with the Red Sox. Tony Renda, Josh Smith and Domingo Tapia were names recognized.

  4. Phil

    You can’t put red type on a medium grey background. It vibrates horribly & is difficult to read. (I don’t know baseball, but I know design :-) I also like the new logo.

  5. MK

    Using the Montana state silhouette is interesting as there are four teams in their league from Montana.

  6. mike

    Great look. Thinking someone should put the Billings marketing group in touch with the folks at Louisville….

  7. redleggingfordayz

    I am a fan of the new logo as well! I think we can all agree it doesn’t even come close to the Greeneville logo though….